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Project:

ROYAL ALBERT 100 YEARS PACKAGING


Client:

Royal Albert

Brief:  

•  Artwork to encompass ten different decades of
   design styles

•  Gift packaging

Royal Albert required gift packaging for their 100 Years ceramic tableware and giftware range, which encompassed ten different decades of design styles. Box types required were hat boxes for the sets and folding cartons for individual items. The packaging reflects each of these ten styles within an overall generic pattern allowing one style of box to cover all of the ranges. Colour coded product labels were added to identify the box contents and inner fitments were produced from single colour card.

Photography:

Images:

Software:

©WWRD

©WWRD

Adobe Illustrator

Adobe Photoshop

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