Project:
ROYAL DOULTON BRAND GUIDELINES
Client:
Royal Doulton
• Brand & photography guidelines
• To include comprehensive print specifications
Royal Doulton required brand guidelines to cover all aspects of the use of the Royal Doulton logo across a wide range of collateral & packaging. This also covered photography guidelines and use of the Royal Warrants as specified by the Royal Household. The document was used in-house and also supplied to third party clients to develop artwork for the brand. It was also to include comprehensive specifications for all printed materials. The document was issued electronically.
Adobe InDesign
Adobe Photoshop
Microsoft Office
