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Project:

ROYAL DOULTON BRAND GUIDELINES


Client:

Royal Doulton

Brief:  

•  Brand & photography guidelines


•  To include comprehensive print specifications

Royal Doulton required brand guidelines to cover all aspects of the use of the Royal Doulton logo across a wide range of collateral & packaging. This also covered photography guidelines and use of the Royal Warrants as specified by the Royal Household. The document was used in-house and also supplied to third party clients to develop artwork for the brand. It was also to include comprehensive specifications for all printed materials. The document was issued electronically.

Photography:

Images:

Software:

Adobe InDesign

Adobe Photoshop

Microsoft Office

©WWRD

©WWRD

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