IMAGE IS EVERYTHING

Photography - Is your photography getting the message across?

Imagery now plays a large part of our daily lives. Social media has helped to increase our exposure to adverts from below 500 per day 40 years ago to currently around 10,000 views per day. That leap is incredible, so with all this imagery on offer, how do you make your advertising photography stand out from the competition and grab people’s attention.

There are thousands of images available, so you need to make sure that yours are good enough to make a strong impression with potential customers. It has been found that articles with images are likely to receive 94% more views than those without. Also, more than two thirds of e-commerce shoppers stated that product imagery plays an important part in their purchase decisions. Therefore, good advertising photography is clearly a way to increase sales.

When done correctly, advertising photography can evoke the desired emotional response. The phrase “A picture paints a thousand words” can often be related to the skill of a professional photographer. If briefed correctly, they will be able to capture and convey feelings such as excitement, aspiration and innovation etc. from their images. This helps showcase your brand at its best. Examples of this could include beauty photography, where anything less than a stunning image would not suffice and lifestyle photography where images must have the potential to persuade customers that this is the brand to which they must aspire.

The following areas are therefore worth considering when looking at how to get the best out of your advertising photography:

New Products

There are two areas that need highlighting. The first is, that as this is new-to-market, the imagery must always portray the product in a clear, attractive and enticing way. Secondly, the marketing that accompanies the advertising photography must show how life could be much better if the customer were to purchase this product. Combining these two requirements will help to produce a clear and aspirational image along with a suitable campaign that will certainly grab a new customers attention.

Existing Products

The skill of the professional photographer here is to upgrade the product imagery in a new and creative way that not only captivates existing customers, but as with the new product offering, encourages unfamiliar consumers to buy into the brand.

Services

Images here need to convey what consumers are missing if they don’t buy into this particular service. The photography again needs to create a feeling of aspiration, encouraging consumers to investigate the product offering further.

Conclusion

Therefore, to increase the effectiveness of your marketing campaign, investing in well-constructed advertising photography by a professional photographer will not only benefit sales, but also will help increase the perception of your brand as well.

Please note that the views, thoughts, and opinions expressed in this article belong solely to the author, and not necessarily to any other group or individual. To ensure you are fully compliant with all current legislation, please take legal/professional advice and do not rely solely on the information provided in these articles.