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VIRTUAL REALITY
Brand Identity -
The coronavirus pandemic has caused the world to re-
The workplace is an essential element towards building company culture, but due to the current virtual world, many of these values are becoming lost as the workforce gets used to working remotely. The same could be said for brand values, with companies having to adapt and take their brand values from a physical interaction to an online story.
The following are 5 ways in which the work-
1. Video Interactions
We’ve all experienced somewhat difficult online meetings during this pandemic where technology and band width decides as to whether you appear articulate or not. You are not alone, and therefore aside from the content of the meeting, employees should embrace the interaction with their colleagues or customers. It is this important face-
2. Creativity
The virtual world has put limits on ideas generation. Where group discussions, whiteboards and blue-
3. Health
Long periods of time working from home is an unhealthy work pattern if left uncontrolled. In the workplace environment, movement between other areas of the building is commonplace. These movements should be replicated within the home environment to help combat stress and aid your personal well-
4. Innovation
Many companies have been working from home for many years now, resulting in effective and maintained productivity. However, as a result of the current pandemic, the call for innovation to help employees engage with other members of the team is now more determined than ever. The day to day world of business has been turned upside down recently, and employees want to feel the energy from their colleagues and feel good about how and where they work. This is where company culture is more important now than ever.
5. Stories
Strong brands are built on emotions and stories connected with those products or services. The coronavirus pandemic has given us all time to think and reflect. As companies start to get back to work, those brand values may have altered. Priorities have changed from what they were a few months ago. Companies need to adapt and update their brand values accordingly to reflect the ever-
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