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Branding - 10 Unique Branding Ideas?

Whatever the size of your business, customers need to trust your company. Branding is all about building that trust, which includes your products, services and target customers. A recent survey revealed that 54% of consumers don’t trust brands, so to make people believe in your business, it is essential to follow a sound branding strategy.

Branding can often be confused as a marketing campaign, but this is just one part of the whole branding umbrella. Branding is about creating the right perception for your business. When customers have a good perception of your business, it becomes a brand. It is at this point that your brand will stand out from your competitors.

Branding helps to create a positive perception of your business, but remember, most brands fail to meet their promises and expectations, which is why the point was made earlier that 54% of people don’t trust brands. It will take time, money and effort to achieve brand recognition, but the journey will be worth it. The following are 10 unique branding ideas which are worth considering to increase your businesses’ brand awareness.

1. Consistency

Consistency is critical across all media whether it be digital or traditional. A businesses’ marketing and branding, whether it be print, video, direct mail through to websites and social media should all be consistent in style, colour, tone and voice.

2. Be friendly

Wherever possible, personalise all your communications whether they be print or digital. Don’t be afraid to talk to your customers. Be warm and sociable and treat them like friends.

3. Don’t try to please everyone

Once you have defined your brand and your target audience you must continue to adhere to that market decision. If you have a premium brand it won’t attract customers who are in search of discounted prices, so therefore do not waste your time and effort in trying to attract this market. You will find that your brand ambassadors will soon materialise out of your target audience.

4. Humour

In the correct circumstances, making someone laugh is a great way of standing out from the competition. If you can use humour in your communications, you will create an instant bond with your customer. Remember that the most memorable ad campaigns have been the ones that make you laugh.

5. Listen to your customers

As your brand continues to grow it is always worth listening to your customers to understand their perception of your business. Reviews and feedback are useful because if the comments don’t align with your brand values, it’s time to revisit your brand strategy to identify the areas that are not working.

6. PR

With multiple iterations of social media channels being available these days, promoting your brand in a way that gets other people talking about it is essential. If done well, your customers will do the majority of your businesses’ marketing for you. If you have the budget using a well-established PR agency to promote your business can pay dividends.

7. Use the right words

Copy is paramount in a world where business has increased access to more marketing tools than ever. Your brand message needs to be clear and straight to the point. Being concise with your copy will mean your message is always understood by both your customers and potential customers on every occasion.

8. Snail mail

Do not rely totally on digital marketing. Using highly targeted personalised letters to your target customers can be equally as rewarding.

9. Blogs

Blogging about your business is considered to be one of the best branding ideas. Your blog will help to convey that you are an authority in your business or industry. Your blogs should be useful and contain combinations of text and image. Creating an engaging mix of content will attract more potential customers to your website. This in turn will build trust for your business, a more than effective use of brand promotion.

10. Brand videos

Your audience is ten times more likely to engage with video content rather than text-only based blogs. Targeted videos will increase your business presence and help further your brand awareness.

These are just 10 branding ideas which you can use to develop your business and make it stand out from the competition. There are many more ways to promote your business but having a clear vision of your branding strategy is always the key to a successful brand.

Please note that the views, thoughts, and opinions expressed in this article belong solely to the author, and not necessarily to any other group or individual. To ensure you are fully compliant with all current legislation, please take legal/professional advice and do not rely solely on the information provided in these articles.